About School

This school is an important part of the World University of Design. It offers courses in Business & Management. It has an alignment to creativity, Design thinking, Innovation & Future thinking. Any field under the sun needs an impetus to survive with a good business structure. The School of Business provides the same through its studies. It has courses with a collaboration of Design subjects and Business Management so that the students are enabled with a holistic capacity to be adept to the future. To be able to generate business in all the fields possible. It also has a strong foundation of Design thinking & Design strategy that enables Innovation capacity building within its learning environment. The School of Business envisions creating empathetic leaders for the future with a positive impact.

Courses Available

Bachelor of Business Administration

3-Year BBA

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design ...

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Master of Business Administration

2-Year MBA

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design ...

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Design Strategy & Management

Executive MBA

World University of Design offers an executive MBA in Design Strategy & Management. This is a holistic...

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International Fashion Business

2-Years MDes

International Fashion Business program is designed to forge a leader in the global world of the fashion business...

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Who can apply for these Programs?

  • Business managers and leaders who are materially involved at any point in a product’s lifecycle, from cradle-to-grave.
  • Those who may be directly responsible for product role such as in sales, marketing, operations. Finance or R&D.
  • Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn’t ‘tech’

Degree & Opportunities

  • WUD provides UGC approved Degree after completion of the course applied.
  • Career Opportunities: IT, Manufacturing, Fashion, Logistics, Pharmacy, Banking etc have huge teams in Design. With the world moving to a new media era, there will be a huge need for Design Strategists in the above industries.


Sanmitra Chitte School of Management at WUD

Sanmitra, a polymath by education identifies herself as a Design Innovation Strategist. She currently is a member of CII National Committee on Design. She sits in the Jury of CII national Design awards 2020. She has been chosen as an AIM mentor by the NITI Aayog, Govt of India. Sanmitra is the Global Design Ambassador at Interaction Design Foundation. Sanmitra is a mentor at the Amazing Design People list (ADPlist).

She has a multidisplinary education and is currently an IIM (Indian Institute of Management) scholar and is working on Sustainability. She holds a Masters in Strategic Design Management from National Institute of Design, Ahmedabad, a degree in Commercial Arts (BFA) and a degree in Broadcast Journalism. Sanmitra has also studied Pharmacy at diploma level. She is a trained ZMET analyser and interviewer.

Sanmitra is a passionate academician and believes in collaboration versus competition. She runs an Instagram Live thread with the support of her amazing team at School of Management under the Instagram handle – strategyndesign wherein she holds talks with Industry veterans and academicians in the field of Design Strategy, Design Management, Innovation & Sustainability. Sanmitra believes her team of Professors and Students is her strength in creating a vision of action and learning.

Sanmitra has an experience of 19 + years. She has worked in varied sectors, IT, Pharmaceuticals, Publication (POOL, IE), Branding, BFS, Innovation Capacity Building and Startup enablement.

Follow her on strategyndesign on Instagram.

Sanmitra is a trained classical singer and a certified home baker. She enjoys painting, illustrating, reading, writing, driving and listening to her daughter along with everyday work

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Dr Manoj Kumar is a management professional with more than twenty years of experience in industry and academics in the areas of Marketing, Retail, Fashion, International business etc. He is an MBA, Ph D and PGCHE (NTU, England).

He has been associated with leading Indian FMCG companies in past, and has also served various educational institutions of repute in India like Pearl Academy, IIMS,IMT CDL and so on. He has also worked as an academician in Middle East countries in past. He has been an active researcher, and his research papers have been published in many indexed journals of management internationally. He was awarded best researcher for his researches in 2014. His research contributions have been recognized internationally through awards and citations. He has also contributed in international conferences as the members of organizing committee and research paper presenters in various countries. He has been involved in consultancy projects with government and private organizations in the domains of retail, marketing and HRM. Apart from teaching and research in Management, Dr Manoj has been actively involved with Toastmasters International as an executive committee member for many years.

He is keenly interested in religion and philosophy and continuously tries to explore whenever possible.

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Gautam is a management professional with academic leanings. Gautam did his Master’s in International Business from Department of Commerce, Delhi School of Economics, University of Delhi. Presently, he is pursuing his Ph.D in Shared Economy and collaborative consumption. He has published a number of Papers in reputed academic journals and presented papers in conferences related to his research work in Emerging Technologies in Retail, Shared Economy, Circular Economy and Consumer Behaviour. Besides Gautam has authored a number of Case studies as teaching tools for Management students. He has 16 + years’ experience in reputed retail and real estate companies.

Prior to joining WUD he was a visiting faculty in a number of management institutions. Besides his core subject areas related to retail, Gautam takes sessions of Negotiations, Problem Solving, Management Consultancy and Entrepreneurship. He has also conducted a number of workshops with online retail & marketplace platform companies.

Gautam believes in giving back to the society and is associated with Rotary International. Besides being a Past President of Rotary Club of Delhi Shahadra, he is engaged at zonal and Rotary district level in various capacities. He is a recipient of number of awards for his corporate roles, as an active researcher and as a diligent social worker. Gautam believes that his journey has just begun and there are miles to go before there can be rest.

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Komal is a Versatile, accomplished & goal-oriented Engineering- Management professional with expertise in teaching, system administration and network engineering.

Komal did her masters in Technology with First Division (Hons.) from DCRUST, Murthal University and completed her Bachelors in Information Technology from B.M Institute of Engineering &Technology, MDU Rohtak with First Division (Hons.). She has published research papers in well-known International Journals related to her PG Research work in Software Engineering & Wireless Sensor Networks. She has an experience of 6 years in teaching Computer Science, IT and IT-related disciplines. Presently, she is leading the IT team with the responsibility of IT labs and related teaching courses.

She exhibits a strong and firm approach to sustaining and encouraging safe work environments, and a demonstrated ability to streamline IT operations. Applies continuous improvement principles to increase process and teaching efficiency with ethics and values.

She is trained in digital transmission, broadband, GSM and networking.

Komal likes listening music ,playing games, shopping and travelling.

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Kirti is a Gold Medalist MBA holder from O. P. Jindal Global University and a Business Economics graduate from S.G.T.B Khalsa College, University of Delhi. She has also attended courses in Strategy, Corporate Foresight & Business at European Business School, Germany. She has worked as a Key Account Manager at Axis Bank in Merchant Acquisition, and has implemented policies and procedures for key merchants in the corporate sector as well as the government. During her tenure at the bank, she contributed to creating more than 100 new-to-world digital paypoints in Delhi-NCR region.

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A PhD in Marketing from Business School, Middlesex University, UK, Dr. Khaneja is a leading expert in design research with particular focus on the emotional well-being of consumers. She has published in the domains of physical environment design, consumers’ emotional well-being, branding, consumer behaviour, relationship marketing etc.

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An MBA in Marketing from Vellore Institute of Technology , Sachin has more than 20 years of diverse experience in industry, academia, and research, including stints at IILM, Lucknow and EMPI-New Delhi. He has to his credit valuable experience of establishing a chain of retail pharmacies for a pharmaceutical start-up organization. He is currently pursuing his Ph.D. in management.

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Shweta Dahiya is a faculty member in the area of General Management at World University of Design. In her career spanning more than ten years, she has worked with premier universities in India including National Institute of Food Technology and Entrepreneurship Management, an Institute of National Importance under Ministry of Food Processing Industries, Govt. of India and affiliated institutes of AKTU. She is currently pursuing her Ph.D. from Savitribai Phule Pune University. She is UGC NET-qualified in management. Her areas of research interests include sustainability, entrepreneurship, and sustainable rural employment. Her research papers had been published in ABDC & Scopus-categorised journals such as Journal of Enterprising Communities: People and Places in the Global Economy, International Journal of Rural Management, Management of Environmental Quality, World Review of Entrepreneurship, Management and Sustainable Development, International Journal of Entrepreneurship and Small Business. She has presented her research work at prestigious national & international conferences like IIM, JNU, GBU. She has completed numerous MOOCs on life skills offered by AICTE, CEMCA, IMI, University of Hyderabad, MDU, and IIT Kanpur. Her expertise in rural development and entrepreneurship has earned her invitations to give invited lectures at the Women Entrepreneurship Development Programme, sponsored by NSTEDB, DST, and the Govt. of India. She served as Co-Investigator for a National Institute of Food Technology and Entrepreneurship Management-funded project titled "Development of Local-Food Entrepreneurship and Value Chain Model. She has also contributed to the Ministry of Rural Development's MGNREGA live consulting project, which supports rural development by generating employment.

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Renowned for his multifaceted expertise as a designer, educator, and podcaster, Lefteris Heretakis MARCA, aCSD, FRSA stands as an esteemed academic luminary. With a global footprint in design spanning multinational corporations, cultural institutions, and startups, Lefteris currently leads as the Director of Graphic Design and Illustration at Buckinghamshire New University in the UK. His guidance empowers students to craft distinctive approaches in conveying information and visual language, fostering an environment that champions vibrant communication methods. Beyond the UK, his educational impact extends to Poland, Turkey, and Spain. In 2009, he founded the New Art School, cultivating emerging talents through a curriculum centered on observational skills and holistic artistic development. Embracing both traditional and digital techniques, Lefteris advocates for a comprehensive grasp of transformative technologies in design, evidenced by his commitment to the Design Education Forum since 2019. A pivotal figure in podcasting, he spearheads the Design Education Talks and hosts the Designer Talks podcast, contributing significantly to the discourse on design, education, and creative industries.

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Dr. MARCO BEVOLO, PhD, a distinguished Board Member and Adjunct Professor specializing in Design Futures at the World University of Design, stands as a globally recognized figure in Foresight, Futures, and Strategic Design consultancy. Presently a Researcher and Lecturer at a prestigious Dutch University of Applied Sciences, his focus spans EU project acquisition and execution. Dr. Bevolo extends his expertise to advisory roles for esteemed programs such as the EU EnlightenME research initiative and as a Principal overseeing Research Management at Milan's ISISUF, contributing significantly to visionary initiatives. His impactful editorial work encompasses renowned publications and esteemed journals, backed by multiple prestigious awards and affiliations with professional bodies, marking his influential scholarly journey. Dr. Bevolo's academic pursuit culminated in a PhD centered on design's role in shaping urban futures from Tilburg University, following an academic foundation in Literature and Philosophy from UniTo (Universita’ degli Studi di Torino, Italy).

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Adjunct Professor Mark Watson, an M.Des. holder from RMIT, stands as a pivotal figure in design strategy and innovation. His impactful tenure at RMIT University in Melbourne shaped Business Research Design within the Graduate School of Business and Law, integrating the MBA across diverse disciplines from 2015 to 2019. Embracing multidisciplinary expertise at Design Providence since 1990, Mark delves into Service Design and Design Thinking, leading workshops and fostering collaborations globally, including partnerships with DesignThinkers Group, Amsterdam. Beyond academia, he advises and contributes to esteemed platforms, amplifying his influence as a judge, editor, and keynote speaker at renowned design summits. His extensive research, including collaborative projects on Air Quality in Delhi, reflects his commitment to advancing knowledge. As an Adjunct Professor at World University of Design, his expertise in Integrated Design encompasses sustainability, innovation, and social impact, showcased through his prolific professional engagements and expertise documented on LinkedIn

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Adjunct Professor Raghvendra Singh, a luminary in Lifestyle Accessory Design boasting an M.Des. from NID, embodies a dedication to pioneering design and expanding horizons. With an extensive journey across fashion, lifestyle, and product design, he emphasizes empathy and user-centricity as the foundation of his innovative creations. At the core of his passion lies Social Design, empowering individuals to envision an inclusive and sustainable future through inventive problem-solving. Singh’s leadership roles and expertise, spanning from founding Elevate Innovation Inc to championing UX Best Practices, exemplify his commitment to impactful design.

News & Events

100 Watts Design Studio, Industry Collaboration of World University of Design
20 Nov
Marshmallow Exercise for design Thinking

Design Thinking is the essential ability to combine empathy, creativity, and rationality to meet user needs and drive business success. With an aim to encourage students to practice design thinking mi..

100 Watts Design Studio, Industry Collaboration of World University of Design
22 Oct
Entrepreneurship Session with Mr. Amitabh Singh Jolly

The School of Management, World University of Design organized a learning session with Mr. Amitabh Singh Jolly, Managing Director- CoGlobe UK Ltd. and Partner, Hexagon Consulting. ..

100 Watts Design Studio, Industry Collaboration of World University of Design
9 Apr
National Level Business Plan Competition 2019

Entrepreneurial culture is growing in India. To cultivate this spirit among the youth early, World University of Design (WUD) organized the first edition of National Level Business Plan Competition 20..

100 Watts Design Studio, Industry Collaboration of World University of Design
6 Sep
World Art Community

An activity in Entrepreneurship and branding was conducted as a part of the Fashion marketing & management course for 6th-semester Fashion Design students by the School of Management...

Student Testimonials