User may never know the designer but the designer knows the user already
Design is not about creating something pretty but it is about creating value. Design’s ability to beautify, simplify and add meaning to a product, adding value throughout the value chain from manufacturing through sales and distribution to the user. At its core, design is about improving the relevance of the design solutions that Design can deliver to the end user. Design is to optimize the product around the context of the product, objectives of developing it and the environment it would run in.
The School of Design programs are about creativity for purpose - educating students to be design leaders who address real-world challenges through balancing high levels of creativity and technical capability with contextual insight and empathy for people.
The curriculum provides a platform for students to conceptualise and validate ideas by canvassing, provoking, challenging and questioning people, places, things and systems. Through team and individual projects involving external partners and tutored by practising designers and design researchers, students determine their own design culture whilst building a portfolio of work that will locate them in their desired professional context. Graduates are creative catalysts and visionaries who go on to become leaders in their respective fields.
The school offers B. Des (4 years) and M.Des (2 years) programs, which prepares the learners with technical skills through the completion of hands-on, practical work alongside presentation and pitching skills, and knowledge of the conceptual design process.