Master of Business Administration (MBA)

MBA in Design Strategy & Management (2-Year)

The MBA in Design Strategy & Management at the World University of Design (WUD) prepares leaders for the emerging creative economy — a space where innovation, design, and technology drive business growth.

This pioneering program combines strategic management education with the tools of design thinking, innovation strategy, and systems design, enabling graduates to manage change and create value in dynamic industries. Students develop a strong foundation in business strategy, marketing, finance, and operations, while gaining hands-on experience in creative problem-solving, user research, and digital transformation. Learning happens through live industry projects, consulting assignments, start-up incubation, and international collaborations.

Graduates emerge as professionals who can bridge analytical rigour with creative insight — capable of leading transformation in sectors such as design, fashion, digital media, architecture, gaming, retail, and consumer experience.

Career outcomes:

Innovation Consultant · Design Strategist · Brand Experience Manager · Product/Service Manager · UX or CX Leader · Creative Entrepreneur · Business Transformation Specialist

This program is ideal for graduates and working professionals who aspire to lead innovation-driven enterprises — where imagination becomes strategy and creativity drives competitiveness.

MBA (DSM)

1 SEM 2 SEM 3 SEM 4 SEM
Design Research & Insight Frameworks Human-Centered Innovation & Systems Design Designing Startups & Innovation Ecosystems Capstone Project: Design-Led Business Innovation
Design Thinking & Strategic Creativity Business Design & Value Innovation Systems Thinking
Strategic Design Management & Innovation Leadership Strategic Foresight & Innovation Management Design Impact Evaluation & Governance
Marketing Strategy in the Creative Economy Experience Design & Product Management Policy, Design & the Future of Work
Accounting for Business Decisions Agile Operations & Design for Efficiency Digital Transformation & Data Strategy
Managing Creativity, Culture & Change Creative Finance & Value Creation Creative Analytics & Market Intelligence

EMBA (DSM)

1 SEM 2 SEM 3 SEM 4 SEM
Strategic Design Management & Innovation Leadership Human-Centered Innovation & Systems Design Designing Startups & Innovation Ecosystems Capstone Project: Design-Led Business Innovation
Design Research & Insight Frameworks Strategic Foresight & Innovation Management Systems Thinking
Marketing Strategy in the Creative Economy Experience Design & Product Management Design Impact Evaluation & Governance
Accounting for Business Decisions Agile Operations & Design for Efficiency Digital Transformation & Data Strategy
Managing Creativity, Culture & Change Creative Finance & Value Creation Creative Analytics & Market Intelligence

Student Testimonials