Bachelor of Business Administration (BBA)

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Specialized BBA Degrees for Tomorrow’s Business Leaders

The World University of Design (WUD) offers a new model of business education — one that prepares undergraduates not just to manage business, but to design its future. Built on strong management foundations and infused with creativity, strategy, and real-world application, WUD’s specialized BBA programs equip students to think critically, act decisively, and innovate responsibly.

Unlike traditional business degrees, these programs blend business fundamentals — Strategy, Management, Finance, Marketing, HR, and Economics — with emerging disciplines like design thinking, digital transformation, and innovation management. Students learn through industry projects, live case studies, and interdisciplinary labs, ensuring they graduate with the agility and perspective modern business demands.

BBA in Design Strategy & Management

The BBA in Design Strategy & Management develops next-generation business professionals who can connect strategic thinking with creative problem-solving. Students learn to analyse markets, understand user needs, and craft strategies that drive business growth. Through project-based learning and access to innovation labs, they gain the ability to translate ideas into actionable business models — a skill valued across corporates, consulting firms, and start-ups.

Career Pathways:

Business Analyst · Strategy Consultant · Innovation Executive · Product Manager · Brand Strategist · Entrepreneur

BBA in Fashion Business Management

The BBA in Fashion Business Management is designed for those who aspire to shape the future of the fashion, retail, and lifestyle industries. It combines management knowledge with the creativity and agility required in this fast-evolving domain. Students explore merchandising, consumer behaviour, digital fashion, sustainability, and brand strategy — preparing for leadership roles in India’s expanding fashion and retail ecosystem.

Career Pathways:

Fashion Brand Manager · Retail Buyer · Merchandiser · E-Commerce Executive · Trend Analyst · Fashion Entrepreneur

Both programs share WUD’s commitment to future-ready, experiential learning, where students move seamlessly between classroom theory and real-world practice. Graduates emerge with the confidence, creativity, and competence to lead in a business landscape defined by innovation.

BBA (DSM)

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Principles of Design Systems Thinking Service Design AI & Futures Human Centered Design Graduation Project
Design Research Principles of Management UX Design UXPM Design Audit
Strategy Basic Understanding Marketing Human Factors & Ergonomics Principles of Economics Innovation Capacity Building
Principles of Accounting Design Production Business Informatics Systems Supply Chain & Operations Management Project Proposal
Business Communication & IT skills for Managers Business Planning Marketing Analytics Entrepreneurship Business Ethics
Business Organization & Systems Principles of Finance Human Resource Management Global Trends Social Entrepreneurship
AI Elective Elective Elective 1 Elective 1
Elective 2 Elective 2

BBA (FBM)

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Fashion Communication Sustainable Fashion Fashion Retail studies UXPM Human Centered Design Graduation Project
Marketing & Merchandising Circular Economy Luxury Business Management AI & Futures Design Audit
Introduction to Fashion Industry Fashion & E-commerce Digital Marketing Global Trends Innovation Capacity Building
Design Research Consumer Behaviour Studies Marketing Analytics Domestic Fashion Brands Fashion Articulation
Principles of Accounting Principles of Finance UX Design CRM - Customer Relationship Management Industry Practices
Brand Management Systems Thinking Human Resource Management Entrepreneurship in Fashion Business Ethics
Elective Elective

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