Bachelor of Business Administration (BBA)

BBA (3-Year BBA)

The Bachelor of Business Administration (BBA) is a 3-year undergraduate professional program tailored for students who have completed their 12th grade and aspire to build careers in business and management.
The BBA curriculum provides a comprehensive foundation in key business disciplines such as Principles of Management, Economics, Marketing, Finance, and Human Resource Management. The program integrates theoretical learning through lectures and online sessions with practical exposure through training programs, workshops, guest lectures, and real-world projects.
To be eligible for admission, candidates must have completed their 10+2 education from a recognized institution with a minimum aggregate score of 50%. Admissions are typically based on either entrance exam performance or merit, depending on the institution.
BBA programs are available in various formats, including full-time, part-time, distance learning, and online options. With the growing scope of BBA in India, graduates can explore career opportunities in fields like finance, marketing, human resources, and entrepreneurship, data analytics.

Data Analytics (3-Year BBA)

The Bachelor of Business Administration in Data Analytics (BBA Data Analytics) is a 3-year undergraduate program designed to equip students with the skills to analyze data and make strategic business decisions, preparing them for the fast-growing field of data analytics.
The course curriculum is aligned with industry needs and includes topics such as Data Visualization, Fundamentals of Marketing, Data Analysis with Python, Managerial Economics, and Principles of Management.
To be eligible for admission, students must have completed their 10+2 education with a minimum aggregate of 50%, with Mathematics as a mandatory subject. Admission may be based on merit or specific criteria set by the college or university.
Graduates of this program can pursue various specialized roles, including Business Analyst, Supply Chain Analyst, Data Analyst, Operations Analyst, and Consultant.

Entrepreneurship (3-Year BBA)

The Bachelor of Business Administration (BBA) in Entrepreneurship is a 3-year undergraduate program designed to prepare students with the knowledge, skills, and entrepreneurial mindset required to start and manage their own businesses. This program integrates core business concepts with a focus on innovation, risk management, and entrepreneurial thinking.
The curriculum includes diverse topics such as Accounting for Entrepreneurs, Entrepreneurial Finance, Business Strategy, and Entrepreneurial Management. It emphasizes developing critical skills like leadership, communication, and analytical thinking, which are crucial for launching new ventures or thriving in the corporate sector.
To be eligible for admission into the BBA in Entrepreneurship program, students must have completed their 10+2 education with commerce or mathematics as a subject at the senior secondary level, achieving an aggregate score of 50% or higher.

Design Strategy & Management (3-Year BBA)

In an interdisciplinary way, the strategy & innovation concentration would have you actively practice Design strategy & Human Centred Design through a pathway of studio courses that teach how to use market insights to build products, create experiences, and launch businesses. In addition to dedicated studio space for heads-down work, students have access to model-making, rapid prototyping, and multimedia technology for the range of projects they take on to bring this work to life. By the end of this programme, you would gain adequate competence enabling them to understand and map the opportunities and design transformational strategies, manage innovation and new business development in any of all the diverse sectors from products to services, governance, crafts to ICT, life and entertainment, etc. and will be equally equipped to enter any industry, social enterprises, consultancy or jobs always contributing to the top management function either as team players or as team leaders or even initiate start-ups.

Fashion Business Management (3-Year BBA)

The fashion industry is more diverse than ever and has an array of career paths ranging from strategic to creative, financial and even entrepreneurial. The industry is not limited to models, designers and events, it also needs Managers to take responsibilities, coordinate events, take care of marketing etc. By gaining insight on all facets of the fashion business, from trend prediction and analysis to retailing and marketing; and also getting inputs in event management, HR, product management, brand management and customer service management our graduates can become among the future pioneers shaping the fashion world and catering to the evolving needs of the global fashion consumer.

The course focuses on interdisciplinary collaboration and the integration of design thinking at all levels of Strategy, Planning and Implementation. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication course.

The BBA Fashion Business Management acts as a catalyst to build and develop further relationships with the industry globally to enhance learning and teaching though innovative projects and internships. Students will engage with digital technologies from the outset and will have the opportunity to build their skills throughout the course. The course will offer opportunities for global experience though International study abroad programs.

BBA (DSM)

1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM
Principles of Design Systems Thinking Service Design AI & Futures Human Centered Design Graduation Project
Design Research Principles of Management UX Design UXPM Design Audit
Strategy Basic Understanding Marketing Human Factors & Ergonomics Principles of Economics Innovation Capacity Building
Principles of Accounting Design Production Business Informatics Systems Supply Chain & Operations Management Project Proposal
Business Communication & IT skills for Managers Business Planning Marketing Analytics Entrepreneurship Business Ethics
Business Organization & Systems Principles of Finance Human Resource Management Global Trends Social Entrepreneurship
AI Elective Elective Elective 1 Elective 1
Elective 2 Elective 2

BBA (FBM)

1 SEM 2 SEM 3 SEM 4 SEM 5 SEM 6 SEM
Fashion Communication Sustainable Fashion Fashion Retail studies UXPM Human Centered Design Graduation Project
Marketing & Merchandising Circular Economy Luxury Business Management AI & Futures Design Audit
Introduction to Fashion Industry Fashion & E-commerce Digital Marketing Global Trends Innovation Capacity Building
Design Research Consumer Behaviour Studies Marketing Analytics Domestic Fashion Brands Fashion Articulation
Principles of Accounting Principles of Finance UX Design CRM - Customer Relationship Management Industry Practices
Brand Management Systems Thinking Human Resource Management Entrepreneurship in Fashion Business Ethics
Elective Elective

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