Graphic Communication Design

Graphic Communication Design (4-Year B.Des, 2-Year M.Des)

The program prepares a sound theoretical and conceptual understanding of Graphic Communication Design besides imparting software application skills, thus preparing a thoroughly professional graphic designer. Graphic design is a creative, strategic, managerial, and technical activity that helps produce visual solutions to communication problems. A Graphic Design would typically be able to integrate the idioms and approaches of diverse disciplines such as science, medicine, engineering and information technology into a cross-disciplinary input to achieve a collaborative, multi-dimensional and hybrid visual output.

Graphic Design is one aspect of Communication Design that’s focused around on topics like typography and type design, illustration and photography, packaging and print design, signage design and corporate identity systems. IT applications add fields of computer graphics, multimedia and web design. Students learn to use professionally software like Adobe Creative Cloud, Sound forge etc.

Careers:
A Graphic Communication Design graduate will be able to engage in identity design; typography; editorial and publication design; information design; illustration; photography; packaging; design for social impact; broadcast graphics and film titles, web and game interface design; interaction, environmental and exhibition graphics; merchandise; signage and pictogram systems; data visualization; and any other activity within print, online and offline shaping of visual form.

B.Des (Graphic Design) Curriculum

3 SEM 4 SEM 5 SEM 6 SEM 7 SEM 8 SEM
Core
Photography Advance Print Production Branding & Identity Design Publication Design Interaction Design/ UI, UX  
      Space Graphics Colloquium Paper  
      Packaging Design    
Non Core
Theory- Communication Communication & Media Theory - 2 Introduction to research & methodology   Design Project 3  
Design Thinking        
Essentials
Graphic Design Overview Visual Narrative Word and Image Sign & Symbol    
Illustration-1   Illustration -2      
Digital Tools 1 Digital tools-2        
Typography 1 Typography 2     Design Management/ System Design Project  
  Moving Images Time, Sequence & Sound   Digital Portfolio  
Electives
Common Elective Common Elective Common Elective Common Elective    
  Common Elective Common Elective Common Elective Common Elective    
Industry Ready
    Design Studio 1 Design Studio 2 Internship ( Summer Vacation ) Degree Project
       

M.Des (Communication Design) Curriculum

1 SEM 2 SEM 3 SEM 4 SEM
Core
Design Overview History of Design Human Factors in Visual Design  
Graphic Composition & Layouts Communication Theory & Media Studies Digital Media & Technology- UI & UX  
Digital Methods –Publishing Introduction UI & UX    
Digital Methods –Publishing Methods - Motion Graphics & Moving Image Design    
Non Core
Basic Photography Photography Advanced Communication for Social Impact  
       
       
Essentials
Basic Typography Semiotics & Identity Design Design for Brands / Brand Manual  
Data Interpretation & Graphic Visualization Printing and Production Methods Environmental Exposure  
ELectives
Common Elective Common Elective Common Elective  
  Common Elective Common Elective  
Industry Ready
Design Process / Simple Design Project Design Project – Packaging Design   Degree Project

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