Fashion Communication

Fashion Communication (4-Year B.Des)

With explosion of fashion media over the last decade, the opportunities in fashion are no longer limited to the role of designers. The fashion industry now requires professionals producing quality content in the form of word and image. This unique and exciting course teaches the intellectual, practical and professional skills you need to succeed in a career in promotion & communication for the global fashion industry.

You have the opportunity to learn the fundamental skills of research, experimentation and realization, as well as new practices and innovations within fashion promotion, communication and image generation. Key study topics include Introduction to fashion, styling and photography; design, visual and popular culture; fashion imaging and marketing; research, analysis and interpretation; forecasting, advertising, marketing and PR; styling and photography as narrative; portfolio, self-promotion and career planning; visual and critical analysis. All subjects will be taught in consideration of the critical and cultural context

Students will have access to studio space, digital photographic equipment and photographic studios, Adobe Creative Cloud and other industrial software.

Careers: Graduates will work across a wide spectrum of careers in Fashion Communication, working as writers, journalists, editors, stylists, photographers, art directors, set-designers, fashion show producers, illustrators, curators, archivists, researchers, and retailers.

B.Des (Fashion Communication) Curriculum

Fashion Communication Studio 1 (Introduction to Design development, UX/UI) Space Design 1 (Displays, VM, Set Design) Fashion Styling (Streetstyle) Copywriting and Fashion Journalism Degree Project (Research & Development-Linked to their Career option) Graduation Project
Digital Fashion 1 (Forms, Lines, Gestald's Law, Shapes, Color Theory, Print/Web) Fashion Media - 1 (An introduction to Photography) Digital Fashion 3 (After Effect, Flash/Animate) - 2D motion Content Creation and Brand Building Portfolio Development Portfolio and Jury
Cultural Histories, Theories & Practice Fashion Communication Studio 2 (Semiotics and Typography.)     Entrepreneurship & Small Business Management (Funding, Business plan|model)  
        Event Design  
Non Core
Computer Application 1 (Photoshop, Miro/Figma) Computer Application 2 (Illustrator & Indesign) Space Design 2 (Set Design/Art Direction) Business of Luxury Augmented Reality (Spark AR-Face Filter / Augmented Brochure)  
History of Fashion 1 Digital Fashion 2 (Technical Drawings and AUTOCAD) Social & Culture Documentation (Craft Documentation- Terracotta, Handloom) Game Design (Experience Design - Virtual Reality - Unity - Environment, asset creation)    
    Fashion Media - 2 (An introduction to Fashion Photography/ Photogrammetry)      
    Digital Fashion 4 (Clo, Blender, 3D Max) -2.5D and 3D      
Fashion Studies I History of Fashion 2 (Indian) Traditional Indian Textiles & Costumes   Computer Programming (Coding Basics) Industry Internship  
      Light and sound Design (Production Design)    
Elective Elective Elective Elective Elective  
  Elective Elective Elective Elective  

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