Design & Strategy Management courses are built on strong foundation of design thinking and holistic business management. The program offers a mix of inputs on latest design thinking methods and combines them with real life case studies and applications from the business world. The program builds the critical thinking and execution skills required in today’s worlds and prepare the learners to use design to solve real life problems faced by industry and society. It also brings together design thinking that will lead to change in near future.
The program aims to produce business leaders who can leverage the power of Design for business value creation, positive social impact and overall economic growth. The program has been primarily developed with industry focus with specific inputs related to innovation and strategy, besides a solid foundation in the management disciplines. Management courses include - Organizational Behaviour & Principles of Management, Statistical & Quantitative Analysis, Accounting for Managers, Managerial Economics, Legal Aspects of Business, Financial Management, Human Resource Management, Strategic Human Resource Management, Production & Operations Management, Marketing Management, Research Methodology and Operations Research, Consumer Behavior, Marketing Research and Quality Management.
A range of interactive teaching methods are used in the program delivery. With strong emphasis on reflective learning based on collaborative problem solving, traditional lectures are complimented with group discussions, workshops, fieldwork and explorations. Modules are taught through seminars, workshops and project work. Emphasis is on creating an exciting and charged environment. The program significantly improves the employability as students emerge with leadership capabilities and are equipped with key management skills enabling them to take a lead in strategic decisions.
Careers: This program opens up a completely new world of ‘Career Possibilities’ as compared to a traditional BBA or MBA program. Besides usual management roles, WUD graduates will be able to find important roles in Innovation management, new ventures, venture capital, private equity, management consulting, strategic planning, product planning, product marketing, product development and other exciting areas of work. Graduates will be highly valued by employers in technology-related or consumer products industries. Students will be ready to take on the roles of team managers, project managers, and functional managers and will be on the fast track to become general managers, vice presidents or CEOs.
BBA (Strategic Design Management) Curriculum