SCHOOL OF MANAGEMENT


About School

Our School of Management looks forward to create responsible individuals with a futuristic vision, innovative approach, and problem-solving ability via the strong foundation of design thinking and management principles. It also helps the students to learn how to put their ideas in action and develop innovative approaches. It also provides Management courses in Design Strategy & Management. The courses primarily focus on the design thinking and its implementation at various levels.

With unique methodologies and workshops, the School of Management provides one-of- its-kind business management education that makes students strong enough to sustain the continuous waves of change as well be trendsetters. It also helps the students to learn how to put their ideas in action and develop innovative approaches.

Courses Available

Design & Strategy Management courses are built on strong foundation of design thinking and holistic business management. The program offers a mix of inputs on latest design thinking methods and combines them with real life case studies and applications from the business world. The program builds the critical thinking and execution skills required in today’s worlds and prepare the learners to use design to solve real life problems faced by industry and society. It also brings together design thinking that will lead to change in near future.

The program aims to produce business leaders who can leverage the power of Design for business value creation, positive social impact and overall economic growth. The program has been primarily developed with industry focus with specific inputs related to innovation and strategy, besides a solid foundation in the management disciplines. Management courses include - Organizational Behaviour & Principles of Management, Statistical & Quantitative Analysis, Accounting for Managers, Managerial Economics, Legal Aspects of Business, Financial Management, Human Resource Management, Strategic Human Resource Management, Production & Operations Management, Marketing Management, Research Methodology and Operations Research, Consumer Behavior, Marketing Research and Quality Management.

A range of interactive teaching methods are used in the program delivery. With strong emphasis on reflective learning based on collaborative problem solving, traditional lectures are complimented with group discussions, workshops, fieldwork and explorations. Modules are taught through seminars, workshops and project work. Emphasis is on creating an exciting and charged environment. The program significantly improves the employability as students emerge with leadership capabilities and are equipped with key management skills enabling them to take a lead in strategic decisions.

Careers: This program opens up a completely new world of ‘Career Possibilities’ as compared to a traditional BBA or MBA program. Besides usual management roles, WUD graduates will be able to find important roles in Innovation management, new ventures, venture capital, private equity, management consulting, strategic planning, product planning, product marketing, product development and other exciting areas of work. Graduates will be highly valued by employers in technology-related or consumer products industries. Students will be ready to take on the roles of team managers, project managers, and functional managers and will be on the fast track to become general managers, vice presidents or CEOs.

BBA (Strategic Design Management) Curriculum

Careers: This program opens up a completely new world of ‘Career Possibilities’ as compared to a traditional BBA or MBA program. Besides usual management roles, WUD graduates will be able to find important roles in Innovation management, new ventures, venture capital, private equity, management consulting, strategic planning, product planning, product marketing, product development and other exciting areas of work. Graduates will be highly valued by employers in technology-related or consumer products industries. Students will be ready to take on the roles of team managers, project managers, and functional managers and will be on the fast track to become general managers, vice presidents or CEOs.

This program enables improvising and up gradation and also the program is aligned to the typical needs of the current & future Indian retail scenario and brand spaces, as also to emerging retail spaces like exhibitions, events, museums etc. The course provides students with the knowledge, insight and skills needed to follow a successful management career in the retail or wholesale fields. The variety of retail and wholesale business is virtually unlimited and includes departmental stores, hyper marts, shopping centers, specialty stores, general dealers, chain stores, supermarkets, factory stores, boutiques, brand stores and restaurants. This qualification will form a strong base for further specializations.

Careers: The retail industry offers national and international career opportunities for the graduate. Graduates can choose from a wide variety of Strategic level positions, e.g. as a trainee manager or a position in buying, stock control, merchandising, sales, administration, logistics, housekeeping or the finance section of a retail business. Graduates who want to start their own businesses will benefit from the entrepreneurship component of this course.

BBA Retail Business Management

The fashion industry is more diverse than ever and has an array of career paths ranging from strategic to creative, financial and even entrepreneurial. The industry is not limited to models, designers and events, it also needs Managers to take responsibilities, coordinate events, take care of marketing etc. By gaining insight on all facets of the fashion business, from trend prediction and analysis to retailing and marketing; and also getting inputs in event management, HR, product management, brand management and customer service management our graduates can become among the future pioneers shaping the fashion world and catering to the evolving needs of the global fashion consumer.

The course focuses on interdisciplinary collaboration and the integration of design thinking at all levels of Strategy, Planning and Implementation. The students will have unprecedented access to collaborative partnerships throughout their course as they will have had exposure in working closely with students from our fashion design & fashion communication course.

The BBA Fashion Business Management acts as a catalyst to build and develop further relationships with the industry globally to enhance learning and teaching though innovative projects and internships. Students will engage with digital technologies from the outset and will have the opportunity to build their skills throughout the course. The course will offer opportunities for global experience though International study abroad programs.

Students will be able to tap into the broad range of available career options (including buying, merchandising, marketing, branding, PR, Publishing & Creative Direction, and launching their own businesses (e-business or brick-n-mortar) and will be encouraged to exhibit their own, diverse interests in the work they produce. They can also be the one identifying and creating the demand for products created by fashion designers. Areas of employment include fashion entrepreneur, design director, fashion consultant, fashion forecaster, fashion merchandiser/buyer etc

World University of Design offers an executive MBA in Design Strategy & Management. This is a holistic program in Design Strategy & Management covering Strategy formulation along the lines of Design thinking, Strategic Innovation via the Management principles aligned to the design principles. Design thinking led innovation is becoming the current mantra.

What could be a better place to learn all this than a Design University?

Through this program, participants will gain Knowledge of the tools that will be useful to create design strategies, design led innovation strategies across the various industries. Industries have adopted Design strategy & Innovation as the lifeline to survive and grow. The Participants in this program will be able to leverage their learning in their organisations by joining the Innovation team, leading design teams, being strategy team members and lead teams better post this MBA.

The curriculum has been designed in a way that will allow working professionals to learn as well as continue with their jobs. A working professional desires learning that’s engaging and enjoyable so that the learning becomes easy and applicable too. This MBA offers exactly the learning environment and infrastructure to suit this need.

Careers:

Various industries ranging from IT, Manufacturing, Fashion, Logistics, Pharmacy, banking etc have huge teams in design. Today, the world is moving to a new media era of AI & VR (Artificial Intelligence & Virtual Reality). This means that there will be a huge need for Design Strategist s in the above industries. Tomorrow only a generic MBA will not suffice to survive. The participants will imbibe and enhance their creative thinking ability & build up their innovation capacity via this program. This will prepare them for future and enable them to create better opportunities for themselves to survive the challenges future brings in.

Design Strategy & Management (Executive MBA)

Who can apply for these Programs?

  • Business managers and leaders who are materially involved at any point in a product’s lifecycle, from cradle-to-grave.
  • Those who may be directly responsible for product role such as in sales, marketing, operations. Finance or R&D.
  • Professionals at companies who are focused on using technology as a competitive differentiator, even if your vertical market isn’t ‘tech’

Degree & Opportunities

  • WUD provides UGC approved Degree after completion of the course applied.
  • Career Opportunities: IT, Manufacturing, Fashion, Logistics, Pharmacy, Banking etc have huge teams in Design. With the world moving to a new media era, there will be a huge need for Design Strategists in the above industries.

PEOPLE

Sanmitra Chitte School of Management at WUD

A knowledge & sustainability enthusiast, Sanmitra has a multidisciplinary educational background. She holds a Master’s in Strategic Design Management from National Institute of Design (NID), Ahmedabad; a degree in Commercial Arts (BFA); and a degree in Broadcast Journalism & an IIM Scholar.Sanmitra has extensive experience in Innovation Management, Design Management, Marketing & User Experience, Start-up guidance, Design Strategy, Business Development, Design Research, and User Experience Design.During her years in the design and innovation industry, she conducted numerous design thinking workshops for the Information Technology, Banking, Finance and Insurance, Pharmaceutical, Manufacturing and Logistics domains.

Our Blog post image goes here

Komal did Master in Technology with First Division from DCRUST, Murthal University and done Bachelors in Information Technology from B. M. Institute Of Engineering & Technology, MDU University. She has also Published journal Papers in well-known international Journal papers related to her Master’s Research work in Software Engineering & Wireless Sensor Networks. She has Experience of 5 year plus in teaching of Computer science and IT subjects. Now she is leading the IT team with the responsibility of computers lab and related teaching courses. She also plays a very important role in Exam coordination and student’s extra-curricular activities.

Our Blog post image goes here

Kirti is a Gold Medalist MBA holder from O. P. Jindal Global University and a Business Economics graduate from S.G.T.B Khalsa College, University of Delhi. She has also attended courses in Strategy, Corporate Foresight & Business at European Business School, Germany. She has worked as a Key Account Manager at Axis Bank in Merchant Acquisition, and has implemented policies and procedures for key merchants in the corporate sector as well as the government. During her tenure at the bank, she contributed to creating more than 100 new-to-world digital paypoints in Delhi-NCR region.

NEWS & EVENTS

Student Testimonials