What Your Profession May Look Like After a BBA in Design Strategy and Management

When design is defined in traditional sense, the focus is often on creating discrete solutions irrespective of what is being targeted for the end solution. Strategic design makes use of certain principles prevalent in traditional design to get the ÔÇ£bigger pictureÔÇØ of systemic challenges such as climate change, education, and health care along with identifying the challenges in daily processes for organizations.

A BBA in Design Strategy and Management will help you redefine your approach to problems, identify opportunities where action can be taken, and help in delivering more resilient and complete solutions. Design Strategy aims at problem identification, problem solutions, prototyping and its effective implementation.

This program is about utilization of Design thinking into Strategy decisions for corporates and being a part of board meetings as well as facilitating the processes. The program enables one to create a greater impact not only in oneÔÇÖs career, but also positive change to the world.

The learning provided by this program works best when Design is integrated into an organizationÔÇÖs DNA, thus enabling new opportunity to be created for designers who have a strategic aptitude for migration from ateliers and studios to integrated positions that are embedded with governments and organizations.

A course in design strategy and management usually builds you up for three core competencies.


Key decision makers often see parts rather than the complete problem holistically which could make them blinded to the unintended consequences their choices may have. Design has a naturally integrative approach that helps to illuminate the complex web of relationships existing between various things, organizations, and people so as to provide a holistic point of view.


Fluency in tangible/ visual representation helps the strategic designer communicate complex, contradictory relationships that would otherwise be impossible to explain using numbers and text alone.

When Roman numerical switched to Arabic, the West found itself better equipped to handle all numerical complexities with unprecedented ease. This brought about a profound transformation in the civilization. The challenges of the modern day have reached a new level of complexity and uncertainty that cannot be dealt with using familiar analytical tools such as spreadsheets.


Ability to implement and scale easily are the need of the day. It is easy to come across good ideas, but it takes a lot of effort to implement them in the right manner. There has been an emphasis on ÔÇ£design thinkingÔÇØ in recent years which has given a powerful demonstration of the value of applying creativity in a business context.

There is more to crafting to successful design than mere creative thinking. A BBA in Design Strategy and Management will also allow you to implement and ensure that key ideas maintain their integrity over the course of the process. Designers are required to have complete involvement in the change process so that they can identify, test, and deliver the very best futuristic solutions.

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