YASHVI VADEHRA

Yashvi Vadehra

Project Sponsor – The Funnel Hill Creamery

My name is Yashvi Vadehra, I am from Panipat. My specific skill is Illustration and Visualization.  I want to develop my illustration skills and take it further into digital illustration. I did a branding project where I created my own brand which is related to socks, with emphasis on foot care. I developed ideas for acupressure socks for people with foot problems, dri-fit socks for fitness and fashionable socks for children and adults.

In my graduation project, I redesigned the ice cream menu and cake menu with the digital illustrations for a café. I also did the branding for “Steffani’s Tarttoria” which is an Italian brand. I have shown the logo design and packaging design for which I got the inspiration from the main ingredients in Italian food and the cutlery which is oval in shape. As material for packaging is biodegradable, so only one colour ink is used in all the packaging. Packing has a classic vintage yet simple look to it.