I’m a UX/UI designer specializing in ERP and B2B SaaS, driven by systems thinking and a strong focus on business impact. I approach design by deeply understanding the ecosystem and user mental models, ensuring solutions are not just usable but truly useful, because real impact comes from making users’ work meaningfully easier. I think in terms of KPIs to validate decisions, creating value for both users and businesses, while leveraging AI to accelerate workflows. My work has driven measurable improvements in efficiency, usability, discoverability, and system performance, with a continued focus on delivering positive impact through design.
Graduation Project
Project Title – Enterprise UX (ERP System Design) & Experience Optimization of an AI Interview Platform
Project Sponsor – SpearHub (TechPranee)
This graduation project focused on designing and optimizing end-to-end workflows and high-fidelity UI for a manufacturing ERP system, covering use cases across departments like finance, procurement, operations, quality control, and sales. The project combined module-level analysis, competitor benchmarking, and secondary user research to align complex enterprise functionality with SME mental models. Additionally, redesigned an AI interview platform to simplify & accelerate the candidate vetting process for recruiters.
