I am Tanvi, a BBA student specializing in Design Strategy & Management at World University of Design. I have a strong interest in retail design, visual merchandising, and brand experience. During my internship at Textrend Lifestyle, I worked as a Design Auditor Intern, where I analyzed store layouts, product displays, and overall brand presentation. My role involved identifying gaps in visual consistency and suggesting improvements to enhance customer experience. I aim to combine design thinking with strategic insights to create impactful and engaging retail environments.
Graduation Project
Project Title - Enhancing In-Store Brand Experience through Design Audit
Project Sponsor – Textrend Lifestyle
This project focuses on conducting a comprehensive design audit for Textrend Lifestyle to evaluate and improve its retail store experience. As a Design Auditor Intern, the work involved analyzing store layouts, product placements, visual merchandising strategies, and overall brand consistency. The objective was to identify gaps in design execution and suggest improvements to enhance customer engagement and brand perception. The project included observing customer flow, assessing display techniques, and reviewing the alignment of visual elements with the brand identity. Through detailed analysis and strategic recommendations, the project aimed to create a more cohesive, visually appealing, and customer-friendly retail environment.
