I am Kartik Gaur, a BBA student specializing in Design Strategy & Management at World University of Design. I have a strong interest in digital branding and content strategy. During my internship at Packgen International Pvt. Ltd., I worked as a Social Media Intern, focusing on enhancing the brand’s online presence through strategic content creation and audience engagement. I aim to combine creativity with marketing insights to build impactful digital identities for brands.
Graduation Project
Project Title - Social Media Branding Strategy for Packgen
Project Sponsor –Packgen International Pvt. Ltd.
This project focuses on developing and executing a social media strategy for Packgen International Pvt. Ltd., a company providing complete printing and packaging solutions including offset, flexo, and digital printing. The objective was to enhance the brand’s online visibility and communicate its services effectively to potential clients. The project involved creating engaging Instagram content, writing captions aligned with branding goals, and maintaining consistency in visual identity. Special emphasis was placed on showcasing product offerings such as custom packaging, printed labels, and branding solutions. Through strategic content planning and execution, the project aimed to improve audience engagement and position Packgen as a reliable packaging partner for businesses.
