I style, create visual stories, and spend most of my time observing details people usually miss.
Drawn to fashion as a form of communication, I’m constantly exploring how culture, memory,
and aesthetics can come together to create meaningful narratives.
Graduation Project
Project Title - Behind the Brand Project Sponsor - Torani
Behind the Brand highlights the work that happens beyond what audiences usually see. While
people often only notice the final outcome whether it is a celebrity wearing a look or a completed
campaign, this project explores the planning, coordination, and communication that make it
possible. Through exposure to styling, PR processes, shoot coordination, and independently
handling celebrity sourcing, it reflects on the effort required to build and maintain a fashion
brand’s image. The project offers insight into how these behind-the-scenes processes shape
Torani’s identity and public presence.
