I’m a fashion communication designer with a strong interest in styling, visual
storytelling, and content creation. I enjoy working on ideas that connect
fashion with emotions and narratives, whether it’s through shoots, social
media, or visual concepts. My approach to work is quite hands-on, I like
being involved in the process from ideation to execution, making sure every
detail contributes to the final outcome.
I’m particularly inclined towards styling and creative direction, where I can
explore how garments, accessories, and visuals come together to create a
complete story. I also enjoy working on digital content, understanding how
visuals, music, and storytelling shape a brand’s identity today.
Graduation Project
Project Title - Stories They Wore, Stories I Styled Project Sponsor - Torani
This project reflects my experience working across styling, PR, and content
creation at Torani, where I was involved in both the creative and operational
aspects of the brand. I worked on styling for shoots and celebrity looks,
which included sourcing garments, jewellery, and accessories, along with
developing moodboards and assisting in finalising complete looks. I was also
part of the shoot process, helping with fittings, coordinating outfits, and
supporting the team during fast-paced shoot days. At times, I also stepped in
as a model during fittings, wearing garments to help visualise looks, test
combinations, and support the styling process more effectively.
In PR, I handled tasks like managing garment and jewellery credits,
coordinating with stylists, and ensuring smooth communication and timely
deliveries for shoots and events. I also maintained records and balance
sheets to keep track of inventory and ongoing work.
On the content side, I contributed to the brand’s Instagram by working on
story creation, content planning, and research. I added video subtitles,
selected music that matched the brand’s aesthetic, and worked on editing
and resizing a large number of images to maintain visual consistency. This
experience gave me a clear understanding of how styling, PR, and digital
content come together to build a cohesive brand identity.
