Graduation Project

Project Title – Copper denim
Project Sponsor – WWK

This project was developed for Wiesner Worldwide Kreations (WWK), a newly emerging brand focused on creating minimal graphic designs for T-shirtsThe project began with the development of three distinct mood boards based on different themes: objects, typography, and nature. These mood boards helped in defining the visual direction and overall design language for the collection.Further research was conducted by studying brands such as H&M, Zara, Bewakoof, and The Souled Store. The focus was on understanding minimal design approaches, especially in the context of office-going and lifestyle-based graphics.Based on this research, various concepts were explored by experimenting with words, typography, and visual elements. Different combinations of text and minimal graphics were created to develop designs that are simple, relatable, and visually engaging.The final outcome reflects a blend of minimal aesthetics, modern trends, and creative wordplay, aligned with the brand’s identity.