I am Sidharth Kumar, a BBA student specializing in Design Strategy & Management at World University of Design. I am passionate about blending business thinking with creative execution, particularly in digital branding and user experience. During my internship at Drym Foods, I worked on developing their website and managing their Instagram presence, focusing on improving brand identity, engagement, and user interaction. I aim to build impactful digital experiences that connect brands with their audience effectively.
Graduation Project
Project Title - Enhancing Online Presence of Drym Foods
Project Sponsor – Drym Foods
This project focuses on improving business development and project management processes at Tabsons through a design strategy approach. The objective is to streamline lead generation, client communication, and project execution workflows to enhance efficiency and client satisfaction. The study includes analyzing existing business development practices, identifying gaps in the customer journey, and proposing structured solutions using design thinking methodologies. Research methods involve stakeholder interviews, process mapping, and competitor analysis. The project aims to develop a more organized and user-centric system for managing leads, tracking follow-ups, and executing projects effectively. The final outcome includes strategic recommendations, workflow improvements, and practical frameworks that can be implemented to drive business growth and operational excellence.
