I am Rudraveer, a BBA student specializing in Design Strategy & Management at World University of Design. I have a keen interest in packaging design, branding, and digital marketing. During my internship at Packgen International Pvt. Ltd., I worked as a Packaging and Marketing Intern, where I contributed to packaging concepts, product presentation, and social media strategy. I focused on enhancing brand communication through creative design and consistent digital marketing efforts. I aim to combine design thinking with marketing strategy to create impactful and market-ready brand experiences.
Graduation Project
Project Title - Integrated Packaging and Marketing Solutions for Packgen
Project Sponsor – Packgen International Pvt. Ltd.
This project focuses on enhancing the brand presence of Packgen International Pvt. Ltd. through a combination of packaging design and digital marketing strategies. As a Packaging and Marketing Intern, the work involved understanding packaging materials, design aesthetics, and product presentation to create visually appealing and functional packaging concepts. Simultaneously, social media strategies were implemented to communicate the brand’s services effectively and improve online engagement. The project included content creation, branding alignment, and showcasing packaging solutions such as printed boxes, labels, and customized packaging products. By integrating packaging innovation with marketing communication, the project aimed to strengthen brand positioning and attract potential business clients.
