I’m Lavanya Mehndiratta, a BBA Design Strategy & Management student at the World University of Design. I naturally blend creativity with strategy and have a strong interest in fashion, branding, and visual storytelling. I enjoy turning ideas into concepts that are not only visually engaging but also meaningful and impactful.During my internship at Cobuki, I worked on brand building, marketing, and social media, contributing to content and campaigns aligned with the brand’s identity. This experience helped me better understand consumer engagement and strengthened my ability to combine aesthetics with strategic thinking.