School of Communication (bachelors):
Shivani Sudeep
Portfolio Link : Click here
I am a UI/UX designer who blends structure with imagination to solve real problems through meaningful design. I use research, empathy, and creativity to connect emotionally and design experiences that inform, connect, and empower. Design is a bridge between what is felt and what is seen, giving form, color, and voice to what people experience but cannot always articulate. It is more than aesthetics. It is about stories unfolding, identities taking shape, and people feeling understood. My process is rooted in curiosity and compassion, turning complexity into clarity and leaving a lasting impression.
Graduation Project
Project Title – Rebranding Protean: A unified identity and digital experience
Project Sponsor – Ogilvy
This project is a rebrand of Protean (formerly NSDL), aimed at strengthening its public identity and showcasing its role in India’s digital ecosystem. It includes a modern visual identity, an intuitive all-in-one app for services like PAN, Aadhaar, and e-KYC, and a creative awareness campaign that highlights Protean’s behind-the-scenes impact on everyday life. The project brings together design, accessibility, and communication to make Protean more visible, approachable, and future-ready.
