School of Business (bachelors):
Megha Manoj K
My Portfolio : Click here
I am Megha Manoj K 3rd year BBA Fashion Business Management student highly passionate about fashion and the creative industry. I am adrent about blending creativity with business strategy. With strong communication skills and a proactive approach, I aim to contribute to the evolving fashion industry while continuously learning and growing in dynamic environments.
Graduation Project
Project Sponsor – Shades of spring
The project focuses on creating a comprehensive social media marketing
strategy to increase sales and Instagram followers for a niche bouquet brand, which only has
online presence. The brand is based in Bangalore, Hyderabad and Mumbai under the parent
company Wild daisies which produce Bouquets, Flower arrangements and other gifting.
The main motive is to enhance the brand’s digital footprint by leveraging Instagram as the
primary engagement platform and inducing sales by exploring compatible digital marketing
techniques. By analyzing proper research methods like consumer behavior, market trends, and
successful social media strategies to understand how online engagement translates into
revenue growth.
