School of Communication (bachelors):
Isha Gupta
Portfolio Link : Click here
I'm a designer who loves digging deep into research, exploring all the details to understand a problem fully, and finding the clearest and most effective solutions. Research is where I find inspiration and answers to create designs that truly work.
Graduation Project
Project Title – Pravaayu Rebranding and Strategy Design
Project Sponsor – Pravaayu
This project focuses on rebranding Pravaayu Healthcare, a modern Ayurvedic clinic founded by Harsh Baid in Mumbai. Starting in February 2025, the project involved deep research, brand strategy development, and a complete visual identity redesign.
The goal was to position Pravaayu as a bridge between ancient Ayurvedic wisdom and modern healthcare needs, making it more relatable, trustworthy, and ready for future growth.
