School of Fashion (bachelors):
Garima Chouhan
My Portfolio : https://www.behance.net/garimachouhan
I’m a visual communication designer interested in branding, packaging, and consumer experience. My design process blends cultural insight, retail behaviour, and aesthetic clarity to create visuals that communicate and convert. I enjoy solving real-world brand challenges through strategic design.
Graduation Project
Project Title – From Shelf to Self: Communicating Value through Visuals
Project Sponsor – Ogilvy
This project documents my internship journey at Ogilvy, where I designed retail assets for leading Indian FMCG brands, including Mother Dairy, Glori Soap, Dabur Red Paste, Ghadi, and Chupa Chups. The work involved developing banners, ice cream variety boards, product displays, and promotional creatives, all tailored for retail touchpoints. Each design was driven by consumer behaviour insights and brand tone, aiming to enhance shelf impact, brand consistency, and real-world usability.
