School of Fashion (bachelors):
Somya Arya
My Portfolio : Click here
Somya Arya, a final-year Fashion Communication student at the World University of Design, is currently working at McCann Worldgroup. Passionate about advertising and photography, she loves traveling with her camera and capturing every moment. With a keen eye for detail and creativity, she thrives on turning ideas into impactful visuals, seamlessly blending strategy with a strong aesthetic sense.
Graduation Project
Project Title – Inside the Ad World at McCann Worldgroup
Project Sponsor – McCANN WORLDGROUP
Collaborated with creative teams and contributed ideas to Add campaigns for brands like Daawat, Mohey, Manyavar, and Hero, using tools such as Photoshop, Illustrator, and MidJourney. Explored Adobe’s latest AI features and designed posters, billboards, and creatives that enhanced brand positioning among consumers. Contributed to award-winning ideas for Cannes Lions and Afaqs. Gained hands-on exposure to pitching, client interactions, and campaign development, sharpening creative, strategic, and communication skills.
