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School of Business (bachelors):

Yasaswini Ponaka

My Portfolio : Click here

A Bachelor of Business Administration (Design Strategy & Management) student at World University of Design. I am a self-motivated student with strong analytical abilities. I am an outgoing person that is constantly eager for new adventures. As a Design Strategist, I am interested in a job involving design and its impact on business.

Graduation Project

Project Title – Design Business & E-commerce Strategies for Lifestyle Furniture Manufacturing Startup in the Indian Context
Project Sponsor – Furnifit

This project aims to provide business and e-commerce strategies to a Hyderabad-based lifestyle furniture start-up in India. The strategies will address consumer issues and enhance their experience by focusing on the influence of e-commerce on the furniture business, digital marketing, social media presence, and e-commerce platforms such as Pepperfry, Indiamart, etc. The project’s significance lies in helping the start-up improve its physical and digital presence by understanding the existing brands and platforms in the e-commerce market.