Sonali Raj

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THIS IS SONALI RAJ, FROM WORLD UNIVERSITY OF DESIGN, am an intrinsically passionate individual which led me to pursue my love for Aesthetics and design by joining World University of Design. My acumen for creativity and problem solving has allowed me to understand colour interplays, visual representations and their impact on the viewers quite effectively. I am eager to learn and explore new things. And more about what will help me in creating exquisite design process and development.

GRADUATION PROJECT

  • Project Title – RAAS LEELA

My graduation Project was with Jubinav Chadha , I was fortunate to work with the design team of . Jubinav Chadha , Raas Leela collection is inspired by the tales of Lord Krishna with Gopis and Radha. The collection is an ode to love itself, but love in its various roles like love of a mother, a friend, a lover or just an admirer. The collection is a playful romance of colours, textures and surfaces. We’ve explored a lot of Indian crafts within this collection, it includes prints which are detailed to a square inch of the fabric and tell a story within themselves and embroidery from various parts of India like kantha, pearl, aari work, zardozi etc. We used silk chandheri, raw silk, silk organza etc fabrics sourced locally from weavers and artisans. This collection marks our first step towards Indian Bridal and Grooms Wear. We’ve been working on this collection now since two years, that’s how special we wanted this collection to be. Setting a tone of what a JC Bride and Groom will look like was a challenging task but we are thrilled with the outcome. We crafted each ensemble of this collection as a collectible heirloom that Mothers can pass on to their Daughters and Fathers to their Sons.