My graduation project was sponsored by Design Dimensions to redesign and develop a brand identity for a dairy farm brand in Madhyapradesh, India which sells farm fresh milk and milk products. In Indian market, a lot of brands are competing against one another.
The two options for the logo show the buffalo and the cow together in two different styles while the third option is a wordmark with the flowing texture of milk shown in the negative spaces.

For the packaging designs, in order to create an emotional engagement factor between the customers and the Krisa product line, I created a strong visual communication with an image captivating and impactful, that it will grab the attention of the customers. In Indian culture, cows play a very important role. So I put illustrations of cows and buffaloes for their respective milk packages in different product lines. With flowers and green grasses it points that the cattle in Krisa farms are fed with clean grass and flowers. Even if minimal colours are used to make the printing cost effective, bright colours are used to contrast the overall pure whiteness of the packaging. Furthermore, the new logo and texts were chosen to be black inorder to make it easily readable and attention seeking.