{"id":16565,"date":"2026-07-15T04:59:47","date_gmt":"2026-07-15T04:59:47","guid":{"rendered":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/?page_id=16565"},"modified":"2026-07-16T03:30:44","modified_gmt":"2026-07-16T03:30:44","slug":"paper-7-vol-4-no-2","status":"publish","type":"page","link":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-7-vol-4-no-2\/","title":{"rendered":"Paper 7 Vol. 4 No. 2"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16565\" class=\"elementor elementor-16565\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-310728e elementor-section-height-min-height elementor-section-items-bottom elementor-section-stretched elementor-section-boxed elementor-section-height-default\" data-id=\"310728e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c8a4e1\" data-id=\"5c8a4e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2a8271 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"e2a8271\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">International Journal of Arts Architecture & Design<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d92ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d92ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b611c\" data-id=\"f2b611c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-864e1c5 elementor-widget elementor-widget-thim-ekits-breadcrumb\" data-id=\"864e1c5\" data-element_type=\"widget\" data-widget_type=\"thim-ekits-breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t\t<div class=\"thim-ekit-breadcrumb\">\r\n\r\n\t\t\t\tHome\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a71066f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a71066f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94b33f6\" data-id=\"94b33f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d13567c elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"d13567c\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">The Designer's Dilemma: Evaluating Hekkert's ViP and Brown's Design Thinking Through the Lens of\u00a0Generative AI<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8029dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8029dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da39f20\" data-id=\"da39f20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c21552 elementor-widget elementor-widget-text-editor\" data-id=\"8c21552\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>July 2026, Vol. 4, No. 2, Issue\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8194564 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8194564\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60efb26\" data-id=\"60efb26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08a5480 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"08a5480\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Author(s)<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bace508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bace508\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-944be6c\" data-id=\"944be6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3ae0c elementor-widget elementor-widget-text-editor\" data-id=\"4a3ae0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rahat Varma<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccf28cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccf28cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fafc2ae\" data-id=\"fafc2ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a04b2b elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"6a04b2b\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Abstract<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33d0d02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33d0d02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85346dd\" data-id=\"85346dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a16d9c2 elementor-widget elementor-widget-text-editor\" data-id=\"a16d9c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Examining Paul Hekkert&#8217;s Vision in Product Design (ViP) and Tim Brown&#8217;s Design Thinking, this paper interrogates their relevance in an era increasingly shaped by generative artificial intelligence. Both methodologies emerged from pre-AI paradigms ViP from Delft University&#8217;s industrial design tradition (1990s\u20132011) and Design Thinking from IDEO&#8217;s human-centered consultancy practice (2009). While each offers distinct approaches to fostering creativity, empathy, and structured innovation, the rapid integration of AI tools into design education raises fundamental questions about their continued validity. Through comparative analysis of primary texts, systematic literature review of recent empirical studies (2024\u20132026), and critical examination of AI capabilities, this paper argues that both methods exhibit significant limitations when confronted with AI&#8217;s capacities in pattern recognition, idea generation, and user research simulation. However, their core values contextual awareness (ViP) and empathic engagement (Design Thinking) remain indispensable. The analysis further identifies an experience dependent asymmetry: AI augments novice designers&#8217; ideation while supporting experienced designers&#8217; refinement. Drawing on recent empirical evidence, the paper proposes a hybrid pedagogical framework that preserves human-centric values while strategically integrating AI as a collaborative design partner. The analysis suggests that design education must evolve from teaching fixed methodologies to cultivating metacognitive skills that enable designers to orchestrate human\u2013AI creative collaboration.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4270687 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4270687\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1e54bc\" data-id=\"b1e54bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9f28a3 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"e9f28a3\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">DOI :<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a900f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a900f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c2205\" data-id=\"16c2205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-068acf1 elementor-widget elementor-widget-text-editor\" data-id=\"068acf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-7-vol-4-no-2\/\">doi.org\/10.62030\/2026Julypaper7<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8036ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8036ed8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f1a7e4\" data-id=\"0f1a7e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03310d1 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"03310d1\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Pages : <span class=\"thim-color\">102-116<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a352e0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a352e0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bc404f\" data-id=\"2bc404f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf89906 elementor-widget elementor-widget-text-editor\" data-id=\"bf89906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15022\" src=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-content\/uploads\/2023\/08\/pdf-1.jpg\" alt=\"\" width=\"40\" height=\"40\" \/> <a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-content\/uploads\/2026\/07\/7.-NEW-JAARD_Rahat-Varma_.pdf\">Download Full Article<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52c85e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52c85e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-596237e\" data-id=\"596237e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b0365 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"23b0365\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Citation<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb70947 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb70947\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cf952e\" data-id=\"8cf952e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d52c2 elementor-widget elementor-widget-text-editor\" data-id=\"75d52c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Varma, R. (2026). The designer&#8217;s dilemma: Evaluating Hekkert&#8217;s ViP and Brown&#8217;s design thinking through the lens of generative AI. <em>International Journal of Arts, Architecture &amp; Design, 4<\/em>(2), 102\u2013116.\u00a0 <a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-7-vol-4-no-2\/\">https:\/\/doi.org\/10.62030\/2026Julypaper7<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>International Journal of Arts Architecture &#038; Design Home The Designer&#8217;s Dilemma: Evaluating Hekkert&#8217;s ViP and Brown&#8217;s Design Thinking Through the Lens of\u00a0Generative AI July 2026, Vol. 4, No. 2, Issue\u00a0 Author(s) Rahat Varma Abstract Examining Paul Hekkert&#8217;s Vision in Product &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16565","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16565","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/comments?post=16565"}],"version-history":[{"count":7,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16565\/revisions"}],"predecessor-version":[{"id":16599,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16565\/revisions\/16599"}],"wp:attachment":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/media?parent=16565"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}