{"id":16334,"date":"2026-01-21T09:42:14","date_gmt":"2026-01-21T09:42:14","guid":{"rendered":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/?page_id=16334"},"modified":"2026-01-23T04:39:27","modified_gmt":"2026-01-23T04:39:27","slug":"paper-6-vol-4-no-1","status":"publish","type":"page","link":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-6-vol-4-no-1\/","title":{"rendered":"Paper 6 Vol. 4 No. 1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16334\" class=\"elementor elementor-16334\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-310728e elementor-section-height-min-height elementor-section-items-bottom elementor-section-stretched elementor-section-boxed elementor-section-height-default\" data-id=\"310728e\" data-element_type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;,&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c8a4e1\" data-id=\"5c8a4e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e2a8271 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"e2a8271\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">International Journal of Arts Architecture & Design<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-59d92ef elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"59d92ef\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-custom\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f2b611c\" data-id=\"f2b611c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-864e1c5 elementor-widget elementor-widget-thim-ekits-breadcrumb\" data-id=\"864e1c5\" data-element_type=\"widget\" data-widget_type=\"thim-ekits-breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t\t<div class=\"thim-ekit-breadcrumb\">\r\n\r\n\t\t\t\tHome\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a71066f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a71066f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94b33f6\" data-id=\"94b33f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d13567c elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"d13567c\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Impact of Big Five Personality Traits on Collaborative Fashion Consumption of Delhi NCR Customers \u2013 An Extension of Theory of Planned Behavior<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8029dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8029dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da39f20\" data-id=\"da39f20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c21552 elementor-widget elementor-widget-text-editor\" data-id=\"8c21552\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Jan 2026, Vol. 4, No. 1, Issue\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8194564 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8194564\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60efb26\" data-id=\"60efb26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08a5480 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"08a5480\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Author(s)<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bace508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bace508\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-944be6c\" data-id=\"944be6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3ae0c elementor-widget elementor-widget-text-editor\" data-id=\"4a3ae0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Siva Ganesh Babu &amp; Dr. Sanjay Gupta<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccf28cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccf28cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fafc2ae\" data-id=\"fafc2ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a04b2b elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"6a04b2b\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Abstract<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33d0d02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33d0d02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85346dd\" data-id=\"85346dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a16d9c2 elementor-widget elementor-widget-text-editor\" data-id=\"a16d9c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>This study investigates the psychological and behavioral determinants of Collaborative Fashion Consumption (CFC) in India by integrating the Theory of Planned Behavior (TPB) and the Big Five Personality Model (BFM). Using structural equation modelling (SEM) with path analysis on a sample of 400 respondents, the research examines the influence of attitude (CFCA), sustainable norms (SNCFC), perceived behavioral control (PBCCFC), and personality traits\u2014openness, conscientiousness, extraversion, agreeableness, and neuroticism\u2014on collaborative fashion consumption intention (CFCI) and its subsequent effect on behavior (CFCB). The model demonstrated excellent fit (\u03c7\u00b2 = 14.485, df = 6, GFI = .993, CFI = .996, RMSEA = .060) and explained 77.3% of variance in CFCI and 77.8% in CFCB. Results revealed that attitude, openness, agreeableness, and perceived behavioral control were strong predictors of intention, while sustainable norms enhanced intention but negatively influenced behavior directly, indicating a value\u2013action gap. Intention emerged as the strongest determinant of behavior (\u03b2 = .998), confirming TPB\u2019s central premise. The findings highlight the need for attitude-focused, accessible, and personality-aligned strategies to promote collaborative consumption in the Indian fashion sector, while recommending caution against over-reliance on normative pressure that may deter actual engagement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4270687 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4270687\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1e54bc\" data-id=\"b1e54bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9f28a3 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"e9f28a3\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">DOI :<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a900f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a900f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c2205\" data-id=\"16c2205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-068acf1 elementor-widget elementor-widget-text-editor\" data-id=\"068acf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-6-vol-4-no-1\/\">doi.org\/10.62030\/2026Janpaper6<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8036ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8036ed8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f1a7e4\" data-id=\"0f1a7e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03310d1 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"03310d1\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Pages : <span class=\"thim-color\">71-87<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a352e0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a352e0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bc404f\" data-id=\"2bc404f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf89906 elementor-widget elementor-widget-text-editor\" data-id=\"bf89906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15022\" src=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-content\/uploads\/2023\/08\/pdf-1.jpg\" alt=\"\" width=\"40\" height=\"40\" \/> <a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-content\/uploads\/2026\/01\/Copy-of-6.-Impact-of-Big-Five-Personality-Traits-on-CFC-of-Delhi-NCR-Customers-VC-SirFT.docx.pdf\">Download Full Article<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52c85e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52c85e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-596237e\" data-id=\"596237e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b0365 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"23b0365\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Citation<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb70947 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb70947\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cf952e\" data-id=\"8cf952e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d52c2 elementor-widget elementor-widget-text-editor\" data-id=\"75d52c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00a0Babu, S. G. &amp; Gupta, S. (2026). Impact of Big Five personality traits on collaborative fashion consumption of Delhi NCR customers: An extension of theory of planned behavior. <em>International Journal of Arts, Architecture &amp; Design,<\/em> <em>4<\/em>(1), 71\u201387. <a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-6-vol-4-no-1\/\">https:\/\/doi.org\/10.62030\/2026Janpaper6\u00a0<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>International Journal of Arts Architecture &#038; Design Home Impact of Big Five Personality Traits on Collaborative Fashion Consumption of Delhi NCR Customers \u2013 An Extension of Theory of Planned Behavior Jan 2026, Vol. 4, No. 1, Issue\u00a0 Author(s) Siva Ganesh &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16334","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16334","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/comments?post=16334"}],"version-history":[{"count":16,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16334\/revisions"}],"predecessor-version":[{"id":16448,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16334\/revisions\/16448"}],"wp:attachment":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/media?parent=16334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}