{"id":16292,"date":"2026-01-21T09:07:53","date_gmt":"2026-01-21T09:07:53","guid":{"rendered":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/?page_id=16292"},"modified":"2026-09-07T09:21:48","modified_gmt":"2026-09-07T09:21:48","slug":"paper-1-vol-4-no-1","status":"publish","type":"page","link":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-1-vol-4-no-1\/","title":{"rendered":"Paper 1 Vol. 4 No. 1"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"16292\" class=\"elementor elementor-16292\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-310728e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"310728e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5c8a4e1\" data-id=\"5c8a4e1\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-864e1c5 elementor-widget elementor-widget-thim-ekits-breadcrumb\" data-id=\"864e1c5\" data-element_type=\"widget\" data-widget_type=\"thim-ekits-breadcrumb.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\r\n\t\t\t<div class=\"thim-ekit-breadcrumb\">\r\n\r\n\t\t\t\tHome\r\n\t\t\t<\/div>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a71066f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a71066f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-94b33f6\" data-id=\"94b33f6\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-d13567c elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"d13567c\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Development of Factors for Measuring Brand Identity of Handicraft Brand for its Visual Identification<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8029dac elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8029dac\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-da39f20\" data-id=\"da39f20\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8c21552 elementor-widget elementor-widget-text-editor\" data-id=\"8c21552\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.12.1 - 02-04-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Jan 2026, Vol. 4, No. 1, Issue\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8194564 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8194564\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-60efb26\" data-id=\"60efb26\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-08a5480 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"08a5480\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Author(s)<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-bace508 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"bace508\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-944be6c\" data-id=\"944be6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4a3ae0c elementor-widget elementor-widget-text-editor\" data-id=\"4a3ae0c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Prerna Narayan (National Institute of Fashion Technology, Delhi, Hauz Khas, New Delhi)<\/p><p>Deepak Joshi (National Institute of Fashion Technology, Patna NIFT Campus, Mithapur Farms, Patna, Bihar)<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ccf28cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ccf28cd\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-fafc2ae\" data-id=\"fafc2ae\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6a04b2b elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"6a04b2b\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Abstract<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-33d0d02 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"33d0d02\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-85346dd\" data-id=\"85346dd\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a16d9c2 elementor-widget elementor-widget-text-editor\" data-id=\"a16d9c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Handicraft and Bihar, has a brilliant and unique connection, which adorns its aura. With the concept of brand in recent times, the handicraft sector too, needs to match with the need of the time, which is crucial for its longevity and sustenance. Thus, this paper is an attempt for Branding of Handicraft Brand, by exploring and developing factors responsible, for measuring its Brand Identity, in order to help in its Sustenance. This study highlights the importance and need of branding in the handicraft sector. Brand identity is crucial for the success of any product brand, hence, this study, advocates for Bihar handicraft (Sujani Embroidery of Bihar, with selected handicraft brand by Govt. of Bihar). The methodology adopted for this study is in-depth literature study from peer sources, for investigating the constructs responsible for development of brand identity followed under different product categories. Further, primary studies have been conducted in the form of Delphi Method, Questionnaire development, Survey and Factor Analysis, using Varimax rotation on SPSS. Based on the analysis, factors have been developed, which would help in defining the brand identity for handicraft brands, in order to help the brand in its identification by its stakeholders. This study is novel and unique, as no such study on handicraft sector has been done, which defines the factors responsible for measuring brand identity of handicraft brand, to the best of researcher\u2019s knowledge.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f8c4ffa elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f8c4ffa\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-51407fa\" data-id=\"51407fa\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1e799d6 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"1e799d6\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Keywords<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2e082cf elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2e082cf\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a5f1616\" data-id=\"a5f1616\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f51245e elementor-widget elementor-widget-text-editor\" data-id=\"f51245e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Handicraft, Sujani, Sustenance, Bihar, Brand Identity, Visual Identification<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4270687 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4270687\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b1e54bc\" data-id=\"b1e54bc\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e9f28a3 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"e9f28a3\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">DOI :<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-9a900f9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"9a900f9\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-16c2205\" data-id=\"16c2205\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-068acf1 elementor-widget elementor-widget-text-editor\" data-id=\"068acf1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-1-vol-4-no-1\/\">doi.org\/10.62030\/2026Janpaper1<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8036ed8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8036ed8\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0f1a7e4\" data-id=\"0f1a7e4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-03310d1 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"03310d1\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Copyright & Licence<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ddee052 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ddee052\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c428851\" data-id=\"c428851\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4f7ad2f elementor-widget elementor-widget-text-editor\" data-id=\"4f7ad2f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Authors publishing in JAARD retain copyright in their work and grant the journal the right of first publication. Published articles are made available under the Creative Commons licence specified by the journal. Current licence: Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0).<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cb9e7ce elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"cb9e7ce\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c26074b\" data-id=\"c26074b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e8b382 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"6e8b382\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Dates<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-dde279d elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"dde279d\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8a14251\" data-id=\"8a14251\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c64a2d elementor-widget elementor-widget-text-editor\" data-id=\"9c64a2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><strong>Published:<\/strong> 30th Jan 2026<br \/><strong>Received:<\/strong> 15th Oct 2025<br \/><strong>Accepted:<\/strong> 8th Dec 2025<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2a49990 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2a49990\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8d49178\" data-id=\"8d49178\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ddea466 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"ddea466\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Pages : <span class=\"thim-color\">1-16<\/span><\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-a352e0e elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"a352e0e\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bc404f\" data-id=\"2bc404f\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-bf89906 elementor-widget elementor-widget-text-editor\" data-id=\"bf89906\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-15022\" src=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-content\/uploads\/2023\/08\/pdf-1.jpg\" alt=\"\" width=\"40\" height=\"40\" \/> <a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-content\/uploads\/2026\/01\/Copy-of-1.-JAARD_Prerna-Narayan_-revised-versionfT.docx-1.pdf\">Download Full Article<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-52c85e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"52c85e4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-596237e\" data-id=\"596237e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-23b0365 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"23b0365\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">Citation<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-eb70947 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"eb70947\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-8cf952e\" data-id=\"8cf952e\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-75d52c2 elementor-widget elementor-widget-text-editor\" data-id=\"75d52c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Narayan, P., &amp; Joshi, D. (2026). Development of factors for measuring brand identity of handicraft brand for its visual identification. <em>International Journal of Arts, Architecture &amp; Design,<\/em> <em>4<\/em>(1), 1\u201316. <a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-2-vol-4-no-1\/\">https:\/\/<\/a><a href=\"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/paper-1-vol-4-no-1\/\">doi.org\/10.62030\/2026Janpaper1<\/a><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-56f2969 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"56f2969\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-bbc9cf9\" data-id=\"bbc9cf9\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ab0fa97 elementor-widget thim-ekits-heading elementor-widget-thim-heading\" data-id=\"ab0fa97\" data-element_type=\"widget\" data-widget_type=\"thim-heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<div class=\"sc_heading \"><h3 class=\"title\">References<\/h3><\/div>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-b296bd7 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"b296bd7\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-0b2029c\" data-id=\"0b2029c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9144abf elementor-widget elementor-widget-text-editor\" data-id=\"9144abf\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Banhi, J. 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Journal of Product &amp; Brand Management, 372\u2013383.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Home Development of Factors for Measuring Brand Identity of Handicraft Brand for its Visual Identification Jan 2026, Vol. 4, No. 1, Issue\u00a0 Author(s) Prerna Narayan (National Institute of Fashion Technology, Delhi, Hauz Khas, New Delhi) Deepak Joshi (National Institute of &hellip; <\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-16292","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16292","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/comments?post=16292"}],"version-history":[{"count":25,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16292\/revisions"}],"predecessor-version":[{"id":17099,"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/pages\/16292\/revisions\/17099"}],"wp:attachment":[{"href":"https:\/\/worlduniversityofdesign.ac.in\/JAARD\/wp-json\/wp\/v2\/media?parent=16292"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}